As the Social Media Manager at WE tv, Kristyn Mangiamele oversees all social media presence for the network. She builds brand awareness and viewer engagement by connecting with fans through multiple social media platforms. Kristyn is tasked with maintaining the WE tv voice, while posting and creating content that will enhance the fan’s experience and increase social following. Kristyn also oversees WE tv’s dual screen application, WE tv SYNC, which allows viewers to chat in real time with other fans and WE tv talent. WE tv SYNC also allows fans to interact with timed content, such as videos, images, quizzes and polls.
Prior to joining WE tv’s Digital department, Kristyn worked as the consumer marketing coordinator at WE tv for four years. As the consumer marketing coordinator, Kristyn oversaw the creation of online creative for WE tv’s marketing campaigns, as well as facilitated the tagging and trafficking of WE tv off-air creative. Kristyn began her career at WE tv after graduating the College of Business at Fordham University with a BS in Business Administration and concentrations in Marketing and Communication and Media Management. During her four years at Fordham, Kristyn interned at ABC in Production and Integrated Marketing and Promotion where she fell in love with the television industry.