As Digital Marketing & Product Manager for general entertainment television network INSP, Lakesha Holloway is responsible for strategy and execution of all web and email marketing initiatives. She partners closely with business, creative and technology stakeholders from marketing, public relations, distribution, and sales to create a highly engaging digital presence to promote INSP’s programming content.
Before joining INSP, Lakesha played integral roles in extending the digital footprint for brands that include Florida Hospital, The Christian Broadcasting Network (CBN), and Beliefnet. At CBN, she was responsible for social media growth and engagement that grew CBN’s social presence to more than 5 million fans on Facebook; 60,000+ fans on Twitter; and more than 60 million views on YouTube.
Lakesha is also very proud of the work she has done with the John Maxwell organization, Equip International Ministries, where she helped to train church leaders in Belarus. In addition, Lakesha loves ministry and seeing lives transformed. She and her husband have a ministry called Kingdom Relationships and they have facilitated classes for Financial Peace University at their church.
Lakesha is a member of the Charlotte Chapter of the American Marketing Association (AMA). She is also a member of the Carolinas chapters of both Women in Cable Telecommunications (WICT) and the National Association for Multi-ethnicity in Communications (NAMIC). She was the 2018 winner of a NAMIC Epic Award for Outstanding Achievements in Technology; and was recognized in 2018 by Cynopsis Media, who named her to their Digital “It List.”
Lakesha has a B.S. degree in Business Administration from the University of South Carolina; a M.A. degree in Marketing Management from the University of Maryland University College, a Master of Internet Marketing degree from Full Sail University, and a M.A. degree in Practical Theology from Regent University.
Lakesha Holloway lives in Charlotte, North Carolina with her husband Nate and their son Caleb.