In 2002, Lara entered the cable industry as Marketing Communications Manager for Time Warner Cable’s 24 Hour News Channel in Rochester, NY. She played a critical role in re-branding the overall look of the channel, and oversaw the in-house production group; responsible for all on-air promos and awareness efforts for the channel’s special programming and segment content. Her position evolved to include the development, launch and promotion of the company’s Local On Demand channel, using the latest technology to spotlight community-based content. In 2005, Lara transitioned to the local division’s public affairs management team. Soon after, the division set a course for the acquisition of former Adelphi cable system in Buffalo, to form the larger Time Warner Cable Western New York operation. Lara has held communications leadership roles throughout the company’s evolution to better adapt best practices from a regional-base of operation. In 2011, Lara became Vice President of Communications for all the northeast areas of Time Warner Cable.