Lauren Monks serves as Vice President, Marketing Strategy, Content Distribution and is responsible for spearheading strategic integrated marketing initiatives that secure distribution and deliver value to distributor partners and the NBCUniversal multi-billion dollar content portfolio consisting of top-rated cable networks, including Bravo, CNBC, E!, Esquire Network, Golf Channel, Sprout, Syfy, NBCSN, NBC UNIVERSO, MSNBC, Oxygen, USA – the network-owned NBC and Telemundo stations, as well as the Olympics on cable.
In addition, Monks is now overseeing the partner marketing strategy for short form content deals and OVD partners. She plays an integral role in the affiliate marketing activity for NBCUniversal’s unprecedented level of distribution agreements with some of the largest distributors, including Cablevision, DISH Network, Mediacom, NCTC, Suddenlink, Verizon and Time Warner Cable, including but not limited to sales strategy and strategic deployment of platform driving tactics.
Monks joined NBCUniversal from Comcast Networks, where she served as Vice President, Sales Strategy/Affiliate Marketing since 2009. There, she led department-wide marketing strategies and served as key marketing liaison to all Comcast Networks and corporate MSO marketing teams. Prior to this, Monks held several positions of increasing responsibility at PBS KIDS Sprout from 2006 through 2009, culminating in her role as VP, Marketing, for the premier children’s programming network.
Monks served as the National Director, Distribution Marketing for Discovery Networks. During her 10 years at Discovery, she developed marketing strategies to secure long-term agreements with the country’s top ten cable, satellite and alternative technology distributors and built value for 16 domestic networks through strategic marketing partnerships and national and divisional sales plans. Monks began her career as a project manager for Discovery’s internal creative resources team.
Monks has attended CTAM University at Harvard Business School, Women in Cable Telecommunications’ Executive Development Seminar and has served as a facilitator for the WICT Forum. She is a graduate of Comcast’s Executive Leadership Forum and also holds a membership with the Cable & Telecommunications Association for Marketing.
Monks is a graduate of the Pennsylvania State University. She is a passionate traveler and resides in Manhattan with her Cavalier King Charles Spaniel, Theodore.