Lisa Valentino is the Vice President, Digital and Mobile Advertising Sales, ESPN Customer Marketing and Sales. In this role she oversees and manages digital and mobile ad sales revenue for the company. Valentino works across the ESPN organization to define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace. She and her team set the strategic direction for the digital and mobile business and work in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts. She joined the company in June, 2006.
Valentino joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a sales director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country. Prior to Yahoo! Valentino was a media buyer at Televest, where she worked on the Procter & Gamble account.
Valentino was graduated from Lafayette College in Pennsylvania in 1996 and received a Bachelor of Arts degree in English and Art History.