As Executive Producer in the On-Air Promo & Branding department for WE tv Networks, Liza Wyles oversees scripting and editorial for all on and off-air promotion of WE tv and Wedding Central’s bridal-themed programming, such as “Bridezillas” and “Amazing Wedding Cakes.” Under her creative supervision of such campaigns during the five years she has been with the company, program ratings have steadily increased.
In this role, Liza has also spearheaded the creative foray into interactive communication, to deepen viewers’ engagement with programming. She is a member of the networks’ taskforce to strategize best practices for WE tv and Wedding Central as they deploy this new technology.
While at WE tv, Liza has held the position of Chairperson of the Wellness division of the Employee Development Committee, and is the founder and co-organizer of “Promopalooza,” an annual event celebrating and presenting the promo work of all Rainbow networks: AMC, IFC, Sundance Channel, WE tv and Wedding Central. She is also a recipient of WE tv’s “Profiles in Excellence” award.
From 1999-2006, Liza held senior creative roles at A&E Networks, Bravo and IFC, and received several Promax and BDA awards for her writing and design direction. Her first job in the cable industry was as a copywriter at Time Warner Cable, crafting radio ads while she was still in college.
Liza graduated cum laude from Ithaca College with a Bachelor of Science degree in Cinema Production and minors in Creative Writing and Italian. She has completed coursework across various writing disciplines at the New School and Media Bistro and has had several short fiction pieces published. She has also taught science fiction and screenwriting to junior high school students enrolled in a grant-funded writing program in Queens.
A New York City native, Liza resides in Queens with her husband Scott and their two children, Charlotte and Campbell.