Lizzie Casey is Director of Client and Consumer Insights for Turner Broadcasting. Lizzie specializes in connecting consumer wants and needs to multi-platform programming & network strategies, marketing campaign strategy & effectiveness, sponsorship opportunities, and advertiser ROI. In her current role, she is responsible for utilizing innovative data and analytic capabilities to prove the value of advertisers’ investments, drive Turner’s ad products strategy, and help position Turner as an industry leader and collaborative partner.
Lizzie brings a wealth of knowledge to her consumer insights role from previous roles with Ad Sales research and Entertainment market research. Previously, Lizzie was Director of TBS & TNT Ad Sales Research & Strategy, where she was responsible for developing and executing strategic research initiatives tied to large brand integrated marketing campaigns for TBS and TNT original series. Lizzie also worked as a senior manager of entertainment market research, where she was responsible for developing innovative audience intelligence research projects and presentations to answer key business questions and provide actionable insights regarding audiences of TNT originals, target segments, genre behavior, and competitive viewing trends.
Before joining Turner in 2008, Lizzie spent several years in a consultative business role at Nielsen Claritas, where she was the client service manager on a sales account team collaborating with various restaurant, retail, real estate, energy, and auto clients on projects focused around improving customer acquisition and retention via geodemographic segmentation, site location modeling, and B2B prospecting.
Lizzie has a BA in Economics & Business and Psychology from Agnes Scott College and currently lives in New York City.