Lori J. Hall is co-founder and head of creative for the recently launched multicultural agency Pop’N Creative. Based in Atlanta, Ga., Pop’N Creative was established because she and co-founder Jessica D. Lane Alexander saw too many brands offend Black consumers in their marketing creative. They wanted to help brands do better with highly coveted multicultural audiences. Hall and Lane Alexander built Pop’N Creative to serve brands better and help them avoid the pitfalls of marketing in a multicultural world.
Prior to founding Pop’N Creative, Hall was Senior Vice President of Marketing for TV One, an African American targeted cable network. Under her leadership, she spearheaded the network’s new brand look and promise, which included a comprehensive creative overhaul of TV One’s on-air and off-air brand elements, including its new tagline, “REPRESENT.” She also led the new brand look and marketing for TV One’s recently launched Millennial and Gen-X targeted network CLEO TV. During her tenure at TV One, Hall managed all phases of marketing, including advertising and branding outreach efforts in order to maximize TV One’s business and programming objectives.
Hall joined TV One in 2015 from UP TV where she was Vice President Consumer Marketing. During her tenure, she launched UP’s first ever viral video, reaching 43 million views across social media in less than one week and she oversaw the launch of Bringing Up Bates, which garnered over eight million viewers its first season. She also launched the highly-successful Easter campaign in support of the network’s premiere of Passion of the Christ – the most watched movie event in the history of UP. Moreover, she negotiated an exclusive media partnership with Steve Harvey resulting in UP’s inaugural sponsorship of The Neighborhood Awards.
Before joining UP, Hall oversaw numerous successful marketing campaigns at Turner Entertainment Networks, including TBS’s Cougar Town and Men at Work, as well as Tyler Perry’s hit sitcoms For Better or Worse, House of Payne and Meet the Browns. She also launched several TNT campaigns, including Rizzoli and Isles and Hawthorne. While there she negotiated and executed multi-million-dollar partnerships with multiple Fortune 500 companies to reach new audiences.
Hall is a member of the 2020 Board of Trustees of Saving Our Daughters, a non-profit organization dedicated to empowering girls from multicultural backgrounds through the arts to deter bullying and self-esteem abuse. In this role, she supports the organization’s Cinderella Program, co-founded
by actress and singer Keke Palmer, by helping to motivate young girls of color through mentorship and education beyond the borders of the traditional classroom. She is also an active member of Nielsen’s Advisory Council and served as a 2019 WICT Board member.
Hall was named a 2018 NYC Television Week “40 Under 40” honoree, a 2016 Multichannel News “40 Under 40” honoree, a recipient of the 2018 WICT “Know Yourself” award and has been a featured panelist for numerous industry events and conferences. She holds memberships with NAMIC and PromaxBDA, and is a Northwestern University graduate with a bachelor’s degree in communications.
Feel free to engage with Lori J. Hall, Pop’N Creative’s Co-Founder