Mary Campbell became Chief Merchandising and Interactive Officer for Qurate Retail Group in May 2018. In this role, Mary oversees Qurate Retail Group’s product leadership, platform evolution and consumer marketing agenda, curating exclusive assortments of compelling brands and products, and bringing them to life in highly engaging ways across the Group’s television networks, ecommerce sites, social pages, mobile apps, print catalogs and in-store destinations.
This team’s shared purpose is to drive product leadership across the Group’s dynamic, ever-evolving, ever-expanding live platforms and customer touchpoints. The team comprises Global Merchandising, the QVC US buying teams and the Interactive Commerce Experiences team, which together drive growth and innovation and provide support to the buying teams within HSN and zulily.
During her over 20 years with QVC, Inc., Mary has held various executive leadership positions across the Merchandising, Planning and Commerce Platforms functions. Most recently, she served as Chief Interactive Experience Officer, Qurate Retail Group, with responsibility for the Group’s ongoing transformation as one of the world’s largest multiplatform retailers. She previously served as Executive Vice President, Commerce Platforms for QVC, Inc., overseeing the translation of the QVC brand across TV, web, mobile, tablet and social to drive customer engagement and sales. During the six years when Mary led Commerce Platforms, QVC achieved its largest television reach, ecommerce and mobile penetration, and customer base ever.
Mary has more than 20 years of merchandising experience, including her success identifying and attracting several strategic brands and concepts to QVC. Prior to QVC, Mary spent five years with Target in merchandising.
Mary is widely recognized as a leader in video commerce, ecommerce and social commerce. Her honors include: National Retail Federation 2018 Power Player, the Cablefax 100 and the Cablefax Most Innovative People in Multiscreen in 2017, Cablefax’s 2017, 2016, 2015 and 2014 Most Powerful Women in Cable, Philadelphia Business Journal’s Tech Disrupters in 2017, Multichannel News’ Women to Watch in 2016, and Main Line Today’s 2015 Power Women.
Mary earned her bachelor’s degree in psychology from Connecticut State University.