Melissa C. Sorola is a public relations professional who has worked in San Antonio for more than 10 years. Her career began at the City of San Antonio with an internship in their Communications Department. Melissa’s work at the City led her to the advertising world where she worked for two advertising and public relations agencies: Creative Civilization An Aguilar-Girard Agency and Taylor West Advertising and P.R. Melissa fine-tuned her public relations skills working with clients that included the San Antonio Express-News, San Fernando Cathedral, the Texas Department of Health, the Alameda National Center for Latino Arts and Culture, and Time Warner Cable.
Her agency work with Time Warner Cable led her to a full-time staff position with the company in 2006. Beginning in a managerial role, Melissa worked her way to become the current Director of Communications where she develops and implements public relations plans to promote the company’s products, services and community initiatives including Time Warner Cable’s $100 million philanthropic program, “Connect a Million Minds” (CAMM.) CAMM was created by Time Warner Cable to increase awareness and focus on science, technology, engineering and math (STEM.)
Her strategic public relations work and the positive results it has garnered for Time Warner Cable was recognized by the Association of Cable Communicators Beacon Awards in 2009 and 2012. The national Beacon awards honor excellence in communications and public affairs in the highly competitive industry.
Melissa recently completed Leadership San Antonio, class XXXVII, a leadership development program for up and coming leaders hosted by the San Antonio Hispanic Chamber of Commerce and the Greater San Antonio Chamber of Commerce. She enjoys mentoring young public relations professionals and has had the opportunity to do so as a member of the Public Relations Society of America’s San Antonio chapter where she serves on the board. She is also the communications co-chair for the Women in Cable Telecommunications Greater Texas Chapter and is the professional development chair for Time Warner Cable’s Hispanic Women’s Network, an internal employee group created to provide women from all backgrounds the opportunity to network and to learn how to grow professionally and personally to advance their careers within the company.
She currently sits on the board of the Boys and Girls Clubs of San Antonio and SAY Sí, a year round, long-term, non-profit multidisciplinary arts program providing San Antonio students opportunities to develop artistic and social skills in preparation for higher educational advancement and professional careers.
Melissa earned her B.A. in Journalism from Texas A&M University in College Station, Texas. She grew up in Del Rio, Texas and currently resides in San Antonio with her daughter, Carolina Isabel, who is a junior at Holy Cross of San Antonio.