Nicole Siegel is the Director, Partner Marketing, Content Distribution at NBCUniversal where she manages affiliate partnerships for E!, Oxygen and USA. In her role, she develops promotional campaigns that drive revenue for affiliates and garner valuable marketing exposure for the networks, managing promotions that deliver more than $60 million annually in cross channel exposure.
Siegel began her career in cable at Lifetime in 2007 as a Coordinator, was promoted to Affiliate Sales Manager in June 2008 and then was transferred to New York in mid-2010 to cover the Southeast Field Sales Region when the Lifetime brands were merged into the A+E portfolio. After moving to New York, she then transitioned into a National Accounts role where she focused on rolling out local ad sales campaigns and expanding the distribution of the A+E Networks portfolio.
Siegel began her professional career as a Promotional Marketing Manager for Elite Promotional Marketing Group in New Hyde Park, New York. At Elite, Siegel transferred to California where she managed promotional campaigns and events across the country.
Siegel’s professional affiliations include Women in Cable and Telecommunications (WICT), where she has been very active for over 5 years, serving on the WICT Southern California Board from 2008-2010 and now serving on the WICT New York Board.
A native of New York, Siegel received a B.A. in Public Communication from SUNY College at Buffalo and is an Alpha Sigma Tau Alumnae.