Paula Doyle is the Vice President of Affiliate Marketing at the Oxygen Network, where she has worked since the network’s launch in 2000. At Oxygen, Paula and her team create brand-building campaigns and working with sales to forge long-term relationships with our affiliates. The affiliate marketing group is responsible for advertising, national promotions, acquisition and retention support, and brand presence at trade shows and events. Most recently, Paula and her team developed “Worth It!” an advertising campaign that helps affiliates sell High Speed Internet service to women. Prior to her current position, Paula was Oxygen’s Director of Consumer Marketing before making the leap into Affiliate Marketing. Before joining Oxygen, Paula worked at Warner Bros creating promotions and advertising based on the DC Comics super heroes, Superman, Batman and Wonder Woman. Paula received her Bachelors Degree from George Mason University. This year, Paula is participating in WICT’s Betsy Magness Leadership Program. Paula resides in Montclair, New Jersey with her husband, James, and three sons.