Peggy Birkett is the Regional Director of Digital Ad Sales at Scripps Networks Interactive, where she leads the team responsible for generating revenue for the Detroit/Southeast region. Peggy is driven by a passion for creativity and enjoys developing integrated, cross platform solutions for large scale brands.
Prior to joining Scripps in 2015, Peggy’s background includes a variety of positions at leading media companies, agencies and time on the client side. Most recently, she was the Director of Advertiser Solutions at Microsoft where she led the Central region’s Advertiser Solutions team in the creation of client centric campaigns that spanned across Microsoft’s suite of media and technology assets. Prior to Microsoft, Peggy spent seven years at Yahoo! where she held both sales and marketing positions.
Peggy is a graduate of Western Michigan University, holding a Bachelor’s of Engineering and Applied Sciences degree. She lives in Huntington Woods, MI with her husband and son.