Rebecca Miller is the Senior Director of Strategic Insights at A+E Networks where she is
responsible for profiling & analyzing multiplatform audiences for advertising sales. She
works very closely with sales, partnerships, & revenue management. She delivers
audience insights connecting the consumer behaviors that align best with A+E Networks’
portfolio of brands (A&E, History, Lifetime, Lifetime Movies, fyi, Viceland) to generate
revenue for sales. Additionally she works on A+E Networks’ thought leadership
initiatives focusing on how the evolving roles of gender are portrayed in media today
and what that means from a consumer’s perspective for marketers across a breadth of
category verticals.
Prior to joining A+E in 2009, Rebecca spent nearly 6 years at Viacom/MTV Networks on
both the advertising sales and programming research teams, primarily working on the
Music brands (MTV, MTV2, Vh1, Vh1 Classic). Here, she utilized her analytical mindset to
create strategic sales pitches for advertising clients. She started her career at Telerep Inc,
a television rep firm, and worked as a research analyst for several ABC affiliates (Atlanta,
Dallas, & Orlando) where she gained a comprehensive understanding of the media
landscape.
Rebecca earned a Bachelor’s degree from Montclair State University where she majored
in Business Administration with a concentration in Marketing. She currently resides in
New Jersey
