Rhona Bradshaw

Rhona is the VP Customer Experience Transformation for the consumer organisation at Liberty Global and is responsible for designing and enabling the future customer experience, Rhona has been in the role since 1st August 2017.  Prior to her role at Liberty Global, Rhona was Director of Digital at Virgin Media, she was in the role for nearly 3 years and was responsible for the Digital Agenda within the business.


Before joining Virgin Media, Rhona was the Head of Brand, Marketing, Digital and Communications at UPC Ireland, the Irish business of Virgin Media’s Parent company Liberty Global for 8 years. Rhona started her career in an Irish Telecommunications business called Smart Telecom where she joined the Marketing department after completing her degree in Business Studies at the University of Limerick.


Rhona is a Trustee for Lessons for Life Foundation Ireland which focuses on the education of children orphaned by AIDS in Sub-Saharan Africa and is the official charity partner of Liberty Global. In May 2016 Rhona was appointed President of WICT UK and is passionate about ensuring WICT UK is an enabler for Women in our community to be empowered and supported throughout their career.


In her spare time Rhona enjoys spending time with her husband and family as well as a good Irish sing song.