Ruth Zinder is a digital marketing professional with over 12 years of progressive experience in digital strategy, online user experience and marketing analytics. Her areas of passion are web analytics & optimization, ecommerce strategy, managing e-commerce platforms, product management, and above all else, data-driven decision making. She is an accomplished relationship builder and effective communicator, with the ability to plan and manage at all levels, known for strong business acumen and achieving exceptional results through collaboration. Throughout her career, she has been able to exercise her leadership skills to advocate for a culture of testing and optimization, gaining alignment across sales, marketing, and analytics leaders on a methodical framework of decision making that has allowed business units to clearly identify opportunities and meet customer experience objectives as well as revenue and cost saving goals. Today, as the Director of Digital Experience for Comcast Business, she is responsible for leading the digital strategy, online and on-device experiences for prospects interested in learning more about products and services, and customers looking to manage their existing services. As a top priority for Comcast Business, she leads a culture shifting initiative and multi-year effort that leverages Comcast’s digital properties and technology to improve experiences for Comcast Business customers and employees, influencing policy change and enabling cross-channel optimization to drive a "Digital First" mentality. Digital First innovations bring customers more choice and control by delivering digital products and services that are personalized, easy-to-use, proactive and allow customers to self-serve, and aims to harmonize the back-end systems and data integrations to make it easier for employees to focus on the customers. This kind of system optimization can lead to operational efficiencies which benefit customers, employees and shareholders.