Samantha Cooper has been on Viacom’s Distribution and Business Development team since 2007 – most recently as Executive Vice President of Partnerships. In her role, Sam leads distribution negotiations for the linear, on demand and digital distribution of content from services such as Nickelodeon, Comedy Central, MTV, BET and The Paramount Network. During her 20 years with Viacom, Sam has been a strong advocate for the company’s brands and a powerful force behind its expansion across cable, satellite and telco providers, as well as driving digital content distribution deals with subscription video aggregators, electronic sell-through providers and other mobile and internet-based content distributors. During her tenure, the company has grown its domestic portfolio from 4 to 29 channels that now reach more than 95 million subscribers nationwide.
Sam served as a national Board member for Women in Cable Telecommunications (WICT), a 10,000-member organization, for four years. She was chosen to participate in WICT’s Betsy Magness Leadership Institute in 2011 and completed its Senior Executive Summit at The Graduate School of Business at Stamford University in 2014. She has since served as an executive liaison and mentor for other participants. Prior to joining Viacom, Sam was in content distribution at the Food Network and ran communications for the Cable and Television Association of Marketing (CTAM). A graduate of the University of Florida, she currently lives in Westchester County, NY with her husband and two daughters.