Samantha is an entertainment digital media leader with 13 years of experience in brand building business development, content distribution, digital partnerships, and media strategy. She is currently the Senior Director, Digital Business Development at A+E Networks. Samantha currently oversees a variety of areas of digital distribution, with a focus in monetizing short form and library content across digital platforms. She works closely with all departments at A+E to effectively brand digital channels with the purpose of marketing and monetization. Throughout her 7 years at A+E, Samantha has held multiple positions within the organization and has a vast knowledge of consumer marketing, social media, digital strategy and business development.
Prior to joining A+E, Samantha was at NBC Universal working in consumer marketing and promotions for the Syfy network, and previously worked at Horizon Media on a variety of entertainment clients.
Samantha graduated from Penn State University with a degree in communications and advertising. She is from the tri-state area, and currently resides in New Jersey with her family. She is passionate about entertainment, loves to travel, and loves spending time with her family and friends.