Sandra Krebelj is Senior Director of Ad Sales Administration & Finance at A + E Networks, a global entertainment media company encompassing A&E®, HISTORY®, Lifetime®, LMN®, FYITM and VICELANDSM. Sandra is responsible for ad sales commission plan administration and expense management. She works closely with finance on behalf of ad sales to ensure fiscal responsibility. Additionally, Sandra has administrative oversight of their ad sales CRM application and is a business lead for non-traditional revenue operations.
Sandra has spent 25+ years in the cable industry. She began her career as an ad trafficker in barter syndication, went on to join A+E Networks and eventually led their Commercial Operations department. The world of Ad Sales Traffic remains close to her heart. Her tenure at A+E Networks afforded opportunities to learn and oversee Digital Ad Operations for a span of time. In 2009, an external opportunity presented itself. Sandra left A+E Networks for a 2 year period to assume a newly created position of Vice-President, Ad Sales Operations at TV One. In this role, Sandra had strategic and tactical oversight of ad sales operational effectiveness, implemented key workflows and oversaw system migration.
Sandra holds a B.A. in Communications Arts & Sciences from CUNY Queens College. A native of Croatia, Sandra grew up in the NYC boroughs and now resides on Long Island with her husband and son. In her spare time, Sandra enjoys practicing yoga, learning tap-dance and satisfying her wanderlust.