Sandy Padula is senior vice president of research for TBS and TNT, divisions of Turner. A long-time veteran of the company, Padula is responsible for overseeing research strategy and data analysis for the networks’ programming, digital & cross platform, marketing and ad sales groups. Padula reports to Howard Shimmel, chief research officer for Turner, while also closely aligning with Kevin Reilly, president of TBS and TNT and chief creative officer for Turner Entertainment.
Padula previously served as vice president of audience insights, brand and cross-platform research for TBS & TNT, providing support to the division’s year-round content strategy. During her time, Padula shaped strategic research insights through test-and-learn techniques that effectively improved the company’s best practices across ideation, marketing and promotion ROI. During her time in this division, she also brought new research systems and tools to the playing field, including Turner’s estimating system and several marketing, ad sales and on-air asset-planning tools.
Padula joined Turner 25 years ago, when she started within the CNN Research team. She has since been closely involved in major rebrands and acquisitions, as well as long-term forecasting for new business development.
Padula resides in the Atlanta area with her husband, also a Turner employee, and three children.
TBS and TNT are part of Turner, a Time Warner company, creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.