Sarah is an integrated Marketing and Sales Strategist with 15+ years of experience shaping and launching integrated multimedia solutions that increase sales and propel brands to the forefront of their markets. Her industry expertise and strategic cross-functional leadership focus on leveraging media company assets to drive revenue dollars with both agencies and clients.
As VP, Product Marketing at Time Warner Cable Media, Sarah leads a cross-functional team charged with defining and implementing the product marketing strategy across all TWC Media product lines (linear, digital, VOD and TVE). In addition, her team is responsible for creating the marketplace narratives support cable and for defining the overall portfolio of product marketing solutions based on customer needs by client segment and vertical.
Sarah joins TCW Media from the US Olympic Committee, where she led a cross-functional team responsible for the development of the Team USA digital network, YouTube channel, social media strategy, digital marketing, and broadcast licensing, services and production for the USOC. Prior to the USOC, Sarah held the position of Sr. Director of Marketing Solutions at ESPN. At ESPN, she was responsible for all sponsor-driven marketing programs across ESPN News Shows (SportCenter, PTI, SportsNation, etc), ESPN.com, ESPN The Magazine and ESPN mobile properties. Prior to ESPN, Sarah worked at Discovery Communications helping to shape their digital sales and marketing efforts, the Salt Lake Olympic Organizing Committee as Deputy GM of Medals Plaza, and Major League Soccer as Director of Client Solutions, Creative Services and Youth Development.
Sarah graduated from the University of Rochester with a degree in biology. She is an avid runner, experimental chef and active coach in youth sports. She lives in South Orange, NJ with her two young children.