Sharon Peters joined Charter Communications as Group Vice President, Marketing in 2016. Ms. Peters is responsible for Charter’s marketing database, digital marketing and sales, direct marketing, engagement marketing, mover marketing, outbound telemarketing and marketing communications. She helped oversee the successful launch of the Spectrum brand when Charter’s transactions with Time Warner Cable and Bright House Networks were completed in 2016.
Ms. Peters joined Charter from Cablevision Systems Corporation (currently part of Altice USA), where she held multiple marketing and programming roles spanning two decades. Most recently, she was Vice President, Media and Original Programming, where she was responsible for driving the marketing strategy and optimizing results across all online and offline media channels. She also served as the general manager for two original programming channels, MSG Varsity (now News 12 Varsity) and Optimum Channel.
Ms. Peters is a member of the Cable & Telecommunications Association for Marketing’s (CTAM) MSO Marketing Co-op Board and is a graduate of CTAM’s Cable Executive Management program at Harvard Business School. She was named to Multichannel News’ 40 Under 40 list in 2014.
She received a B.A. from Villanova University in communications, and an executive management certificate from New York University.