As director of distribution for Rainbow Network Sales, Sherry Valenza drives the development of strategies to increase affiliate revenue and build brand awareness for Rainbow Media Holdings’ popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment. Valenza’s territory is the Northeast region of the U.S. She was named to this post in February, 2009.
An 11-year veteran at Rainbow, Valenza previously held positions of escalating responsibility in event marketing where she planned, organized and oversaw VIP events, sponsorships and management conferences. Among the most high profile events spearheaded by Valenza were a series of concerts that featured artists such as Donna Summer, Jackson Browne, Pat Benatar and Huey Lewis, which were attended by more than 3,000 industry guests. Valenza was also a key member of the event team that planned Rainbow’s annual Cannes and Sundance Film Festival VIP client trips.
Prior to joining Rainbow, Valenza served as event manager for a boutique production company in NYC. She began her career in the hospitality and travel industry.
Valenza is a member of the Cable & Telecommunications Association for Marketing (CTAM), Women in Cable Telecommunications (WICT), the New England Cable & Telecommunications Association (NECTA) and the Virginia Cable Telecommunications Association (VCTA).