Tasha Cretacci is the Sales Operations Manager of Content Partnerships for Comcast Spotlight. Tasha has over 13 years of experience in leading edge cable advertising media sales and operations. While at Comcast Tasha has worked on developing sales processes and standards for innovative sales and marketing products including VOD Dynamic Ad Insertion, Interactive Programming Guide, and Comcast’s Full Footprint Interactive platform. Since 2010 she has worked on interactive sales products including Remind-Record, Request for Information, and VOD Telescoping.
Tasha continues to work with clients, sales and technologists to advance the frontier of the cable industry with direct client contact at major and independent studios, cable and broadcast networks, she supports multi-platform campaigns across Comcast’s footprint, providing a one stop shop for multi screen, interactive advertising in over 26 million Comcast homes. Since Comcast’s purchase of NBC, she is responsible for overseeing NBC Symphony cross campaigns promoting broadcast show such as The Voice and Universal Pictures theatrical release The Lorax.
She started her career in advertising at the Los Angeles interconnect Adlink managing some of the first ever targeted media campaigns utilizing Adtag and Adcopy technologies. Tasha holds a Master in Business Administration from Loyola Marymount University, a Bachelors of Fine Arts and Bachelor of Arts degrees, from The University of Arizona in Tucson, Arizona. She presently resides in Los Angeles with her 5 year old son and teaches yoga to children and adults.
