Vibha Rustagi, president and CEO of itaas, Inc., has been involved in the cable and telecommunications industries for more than 23 years. She started her career as an engineer and marketing and sales professional at Scientific-Atlanta, now Cisco, where she was integrally involved in the design and launch of the first digital networks and the development of early interactive applications.
In 1999, Rustagi and Scientific-Atlanta colleague, Jatin Desai, and Jaspal Bhasin saw the need for a software development and consulting firm focusing on interactivity. In just 12 years, her expertise and strategic vision have grown itaas from a three-person start-up to a financially sound and successful company with over 200 employees and offices in three countries. itaas is a leading provider of the development, architectural design, testing, and deployment of software solutions for the digital TV ecosystem. itaas’ customers include service providers (including Comcast, Time Warner, Cox, Charter, Bright House, Videotron and Rogers), technology vendors (including Cisco, Motorola, Technicolor, Pace, Arris), chipset vendors, as well as applications developers.
In 2011 Rustagi was listed as one of twelve cable executives in Communications Technology Cable Hall of Fame and CableFax Magazine named her one of the most powerful women in cable. Multichannel News spotlighted her as one of three women who have made significant achievements in technology positions and Interactive TV Today award her the Leadership Award at the 2011 TV of Tomorrow Show for her work in interactive and multiplatform television.
Rustagi has also been featured among the “Top 40 Up and Comers” by the Atlanta Business Chronicle, and was selected as one of the top 100 Most Influential Minorities in Cable by CableFAX Magazine. Multichannel News selected her as one of the “Women to Watch” for the creative and concrete contributions she has made to the growth of itaas and the growth of Pay TV, broadband and telecommunications industries. As an engineer at Scientific-Atlanta, Rustagi received seven patents for her work on Pay TV.
Rustagi holds a Bachelor of Science in Electrical Engineering from the University of Pittsburgh and is a recipient of the University’s Distinguished Young Alumni Award. She also holds Master of Business Administration from Georgia State University.
