Wonya Lucas is President and CEO of TV One, which is one of the premier cable television networks targeting the African-American market. A joint venture between Comcast/NBCU and Radio One, Inc., the network features entertainment, non-fiction and news programming targeted primarily to 25 to 54 year-old African-American viewers. The network is available in over 58 million homes.
Most recently, Lucas was Executive Vice President and Chief Operating Officer for Discovery Channel and Science Channel, where she was responsible for strategy and operations for the networks as well as oversight of the networks’ research and marketing departments. She joined Discovery Communications in 2008 as the Global Chief Marketing Officer.
Prior to joining Discovery, Lucas served as Executive Vice President and General Manager of The Weather Channel Networks, where she was responsible for corporate strategy and development, strategic marketing for The Weather Channel and Weather.com, and operations and programming for The Weather Channel, The Weather Channel HD, Weatherscan, The Weather Channel Radio Network, and newspaper syndication.
Before joining The Weather Channel in 2002 as Executive Vice President of Strategic Marketing, Lucas held several positions at Turner Broadcasting System, including Senior Vice President of Strategic Marketing for CNN Domestic Networks and Vice President of Business Operations and Network Strategy for Turner Broadcasting’s General Entertainment Networks, including TNT, TBS and TCM. Additional experience includes brand management for The Coca-Cola Company and The Clorox Company. She began her career as an engineer for Westinghouse Electric Corporation.
Ms. Lucas is a graduate of the Georgia Institute of Technology with a B.S. in Industrial Engineering and The Wharton School at the University of Pennsylvania with an M.B.A. in Finance and Marketing.