Joint Statement from NAMIC, WICT & Kaitz Foundation Regarding Launch of Upcoming AIM/PAR Workforce Diversity Survey

NAMIC, WICT, and the Walter Kaitz Foundation encourage companies in the cable media industry to Commit to be Counted in the AIM/PAR survey

WASHINGTON, DC, August 17, 2021 – The National Association for Multi-ethnicity in Communications (NAMIC) and Women in Cable Telecommunications (WICT) today announced the timeline for launching its 2021 joint AIM/PAR Workforce Diversity Survey, underwritten by the Walter Kaitz Foundation. Due to the effects of COVID-19 on workforces, the survey, originally scheduled to be fielded earlier this year, will now launch in November 2021. Key findings will be released next fall during Diversity Week 2022.

NAMIC and WICT enlisted PwC, global professional services leader, to conduct the joint survey. The survey will focus on the current state of ethnic and gender diversity within the media and entertainment industry, benchmarking data vital to the advancement of people of color and women. This original research allows companies to set goals and policies to improve their workforce diversity, equity and inclusion. The industry has been voluntarily tracking this data for two decades providing a level of transparency few other industries can tout.

Leading up to the survey launch, NAMIC, WICT and the Walter Kaitz Foundation will kick off the Commit to be Counted campaign to garner awareness and a commitment from survey-eligible companies. The campaign will reinforce the value of participation in the survey and demonstrate how the data is a critical tool for the industry to improve its efforts to create inclusive workplaces.

ABOUT NAMIC AIM: Launched in 1999, the NAMIC employment survey, formerly titled “A Look Toward Advancement: Multi-ethnic Employment in the Communications Industry,” provided a baseline of statistics and perceptions about the state of multi-ethnic diversity in the cable and communications industry. Today, the employment survey — now titled “NAMIC AIM” (Advancement Investment Measurement) — provides data that is used by companies to support goals for sustaining a robust pipeline of diverse talent.

ABOUT WICT PAR: Since 2003, the “WICT PAR” (Pay Equity, Advancement Opportunities, and Resources for Work/Life Integration) has measured the status of women in the cable industry. Combined with a comprehensive advocacy program, the PAR Initiative helps companies set goals, institutionalize practices, measure progress, and achieve results.

The two surveys have been jointly administered since 2011.


NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on cultural diversity, equity, access, and inclusion in the cable and communications industry. More than 4,000 professionals belong to a network of 18 chapters nationwide. Through initiatives that support leadership development, advocacy and empowerment, NAMIC collaborates with industry partners to expand and nurture a workforce that reflects the cultural richness of the American population. For more information, please visit or follow @NAMICNational on Twitter.

WICT is a nonpartisan organization whose mission is to create women leaders that transform our industry. We do this by providing unparalleled professional development programs, commissioning original gender research, and supporting a B2B network that helps advance women. For more than 40 years, WICT has partnered with media and technology companies to help build a more robust pipeline of women leaders. Founded in 1979, and now over 10,000 members strong, WICT is the largest and oldest professional association serving women in media. Charter Communications and Comcast NBCUniversal are WICT’s Strategic Touchstone Partners. Please visit or follow @WICTHQ on Facebook/Instagram/LinkedIn/Twitter for more information.

The Walter Kaitz Foundation advances diversity, equity and inclusion in media and entertainment. The Foundation provides targeted grants, funds vital industry research that inform workplace practices and advocates for improving diversity, equity & inclusion in every aspect of the industry from hiring, supplier diversity, career advancement through development and distribution of diverse creative content. The Foundation produces unique programs and initiatives designed to educate and facilitate collaboration between partners and benefactors that align with its mission. Since 2002, the Foundation has distributed over $22M in grants. Visit to learn more.