Washington, DC – Women in Cable Telecommunications (WICT) announced today that its first-ever public service announcement (PSA) received $8.7 million in donated airplay from its partner companies, exceeding their initial commitment by $2.5 million.
Created to honor WICT’s 40th anniversary, WICT teamed up with the nation’s largest broadband and entertainment providers to launch the #LeadWithMore PSA and associated campaign. Designed to celebrate careers in the media and technology industries for women, the PSA highlights the importance of diversity and inclusion in the workplace. WICT unveiled the clip and its #LeadWithMore campaign at the National Press Club in Washington, DC in March.
WICT’s partner companies, Comcast NBCUniversal, Cox Communications, Discovery, Inc., Spectrum and WarnerMedia, initially pledged $6.2 million in donated airplay and as of December, they have contributed $8.7 million in PSA inventory and social media support.
“I can’t think of a better way to cap off WICT’s milestone 40th anniversary. We thank all of our partners for their generous support,” said Maria Brennan, CAE, WICT President & CEO. “We particularly recognize our friends at Cox for their tremendous expertise in producing the PSA. We will continue to champion the importance of diversity and inclusion and look forward to collaborating with our partners on future public service announcements.”
The PSA may be viewed at https://wict.mobi/leadwithmore.
WICT’s mission is to create women leaders who transform our industry. We do this by providing unparalleled professional development programs, commissioning original gender research, and supporting a B2B network that helps advance women. For more than 40 years, WICT has partnered with cable and technology companies to help build a more robust pipeline of women leaders. Founded in 1979, and now over 10,500 members strong, WICT is the largest and oldest professional association serving women in cable media. Charter Communications and Comcast NBCUniversal are WICT’s Strategic Touchstone Partners. Please visit www.wict.org or follow @WICTHQ on Twitter for more information.
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