Are you being strategic...to create the career you want?
Author Erika Andersen leads you to a strategic approach to consistently making those core directional choices that will best move you toward your hoped-for future.
Being Strategic offers a step-by-step model for strategic thought and action that are broadly applicable and thoroughly practical:
First, get clear about the problem you’re trying to solve
Then, figure out where you’re starting from
Now, imagine your “castle on the hill,” your ultimate goal
Identify the “trolls under the bridge”; the obstacles in your path
Next, outline the path to the castle: your core strategies and the tactics for implementing them
Re-evaluate your strategy and your tactics as conditions change
Built around the story of 13th-century Welsh nobles building a castle, and weaving in dozens of real-life examples from her practice, which has helped top restaurateur Danny Meyer and many others, Andersen offers a complete course in turning around a business, or a life.
Since 1980, Erika Andersen has developed a reputation for creating learning and change processes and programs uniquely tailored to her clients’ challenges, goals, and culture. She and her colleagues at Proteus International offer practical methods and skills for individuals, teams, and companies to clarify and then achieve their hoped-for-future.
View Andersen on “The Early Show” with some advice on how to strategize for success.