Women in Cable Telecommunications serves as a catalyst for industry change through research, development, advocacy and educational programs. Our current research effort is the PAR Initiative, which measures and supports the advancement of women in the cable and telecommunications industry in three areas: Pay Equity, Advancement Opportunities and Resources for Work/Life integration. The PAR Initiative offers a roadmap for identifying and tracking inequality and pinpointing where there is room for improvement. Companies can then apply this information to such areas as employee retention and recruiting, and to such crucial practices as establishing a pay equity policy. WICT's PAR Initiative affects the entire cable industry by creating benchmarks for a more diverse and fair work environment.