​​​​​​​​​​​​​​​​​​​​​​​​​​Let WICT be your guide in​ diversifying your team.​​​​​​​​​​​​​​​​

  • ​The Employment Policy Foundation reports that within ten years, there will be 6 million more jobs than available college graduates to fill them and the U.S. Department of Education says women now earn the majority, close to 60%, of all degrees conferred, from Associate's Degrees to Professional and Doctoral Degrees. 
  • According to the Harvard Business Review, companies with women in their top ranks are more profitable companies, with higher employee retention and greater overall staff morale.​​ 
  • In a study of 506 U.S. based businesses, each 1% increase in the rate of gender diversi​ty resulted in an approximately 3% increase in sales revenues, up to the rate represented in the relevant population. -American Sociological Association

  • Improved gender diversity creates better organizations: greater creativity and innovation, improved teamwork and flexibility. -Pfizer and AstraZeneca
  • Women in the US make 83% of all consumer purchases and control 20 trillion dollars globally. -Business Week & Harvard Business Review
  • The top quarter of Fortune 500 companies with the greatest number of women representatives on their corporate boards outperform those in the lowest quartile by at least 53% in return on equity. -Deloitte
  • A global survey revealed that 72% of corporative executives believe there is a direct connection between gender diversity and improved financial success. -McKinsey
  • The number of American women earning advanced degrees has now surpassed the number of men for the first time in U.S. history. Additionally, women have earned more undergraduate degrees than men since 1996. -U.S. Census Bureau 
  • According to Accenture’s 2016 Getting to Equal report, there is evidence that formal learning programs can speed up career growth for women. Accenture’s research also revealed a connection between having taken a leadership development course and the desire for a top job.

 Accenture: Women's Research

Women throughout the world tackle a variety of issues to succeed in the workplace. Accenture has conducted a number of research studies that reveal what’s important to women and their careers. 

 Women top the charts in key skills.

  • Women top the charts in key skills.
    • Women outperform men on key leadership competencies, such as communicating, coaching, organizing people, thinking creatively and solving problems.
    • Women also score higher than men on traits that are essential in today’s collaborative work environments, such as empathy, transparency and inclusiveness.
  • Women and younger workers are driving new leadership models.
    • Generations X and Y perceive a smaller “gender gap” among workplace leaders than Boomers do.
    • Women demonstrate the career paths and leadership styles that younger generations favor.
  • Women are turning the career ladder into a labyrinth.
    • 58 percent of women leaders describe their career paths as “nonlinear.”
    • 87 percent of women executives and managers shift career paths in midlife.
  • Continuous education is key to career development.
    • 90% of jobs in high-growth industries require at least some postsecondary education.
    • Managers rank education as the most important activity needed for leadership in their industries.

- Apollo Research Institute

 10 Things Every CEO Needs to Know about Women

Why Women Warrant Your Attention and Focus

1.    As employees, women are better prepared to work in the new Information Economy, earning 58% of all college degrees.

2.    As managers, women are rated higher than their male counterparts by bosses, subordinates and peers, not only on “soft” skills, like communication and coaching, but also on a broad range of “hard” skills, like setting standards, planning and decisiveness.

3.    As investors, women currently control 51.3% of private wealth in the U.S. The number of wealthy women in the U.S. (investable assets of $500K+) grew 68% 1996-1998, while the number of wealthy men grew only 36%. Now in 2010, women comprise fully two-thirds of wealthy Americans. 

4.    As buyers, women make the purchasing decisions for 81% of all consumer and business dollars spent in the U.S., including 68% of new cars, 66% of computers and 51% of consumer electronics, to name just a few.


Women Really Are Different from Men

5.    Women are ensemble players – they value consensus and collaboration, and seek points of commonality with other people. Men are soloists – they stress self-reliance and autonomy, and seek to differentiate themselves from other people.

6.    Women are synthesizers, pulling all elements, details and context together to grasp the big picture. Men are analysts: their version of the big picture involves stripping away detail and focusing solely on the essentials of the situation.

7.    Women can perceive “the fine points” better than men. They see and recall more elements and nuances in any environment, product, service or communication, and they care and express more about them. 

8.    Men look for “a good solution” that addresses most of the key criteria, then they move on. Women search comprehensively for “the perfect answer,” a result that is just right in every respect.

9.    In evaluating elements of a major decision, women want the same things as men, they just want more.  Like more facts, more details, more information, more feedback from others and more time to make their decision. 

10. Having gone through a more comprehensive “due diligence” process in reaching a decision, women tend to be more loyal to their choice of product and provider, and generate more referrals through more active word-of-mouth.


Adapted from the blog of Marti Barletta, author of Marketing to Women.