Cristina Bell is a data and analytics leader with more than 20 years of experience helping media organizations leverage consumer insights, audience measurement, and analytics to drive strategic business decisions. As Head of Distribution Research and TVE Analytics at A+E Global Media, she leads cross-functional research initiatives spanning linear television, streaming, TV Everywhere (TVE), FAST, and digital platforms, partnering with leaders across Distribution, Programming, Product, Marketing, Revenue Management, and Ad Sales to drive audience growth and revenue optimization.
Throughout her career, Cristina has built analytics organizations from the ground up and transformed complex data into actionable business strategies. Prior to A+E, she established the Video Analytics team at Condé Nast and held research leadership roles at Collective, Experian, and comScore, specializing in digital measurement, consumer behavior, and advertising effectiveness.
Cristina is passionate about advancing measurement innovation and fostering data-driven cultures. She has represented A+E on industry committees and advisory groups, including CIMM, BWG, Nielsen, and comScore.
Known for her collaborative leadership style, Cristina enjoys mentoring others and simplifying complex business challenges. She holds an MBA from Vanderbilt University’s Owen Graduate School of Management and bachelor’s degrees in Economics and Studio Art from the University of Virginia.
Outside of work, Cristina enjoys spending time with her husband and two children, baking, and staying active. A former collegiate swimmer, she especially enjoys being back on the pool deck cheering on the next generation of swimmers, including her own children, while occasionally finding time to jump back in the pool herself.