Betsy Magness Graduate Institute
The Trust Imperative
September 17, 2026
10:30 am – 1:30 pm ET
Virtual
PROGRAM OVERVIEW
The Betsy Magness Graduate Institute (BMGI) is an exclusive continuing education program designed for the more than 1,300 graduates of The WICT Network’s Betsy Magness Leadership Institute (BMLI). BMGI brings this distinguished community back together each year to reconnect, recalibrate and continue growing as leaders in media, entertainment, and technology.
This year’s program centers on the leadership challenge defining 2026: trust. Across industries and institutions, trust has emerged as the critical variable separating organizations that are navigating uncertainty with confidence from those that are losing ground. In this rapidly evolving landscape — marked by organizational disruption, technological change, and heightened scrutiny of institutions — the ability to build, sustain, and restore trust has become one of the most consequential capabilities a leader can develop.
BMGI is where the Betsy Magness legacy continues. It’s a space for industry-leading executives to step back from the pace of their organizations, engage with ideas that matter, and return with renewed clarity, purpose, and connection.
2026 Program Information
September 17, 2026
10:30 am – 1:30 pm ET
VIRTUAL
Registration Fee: $485
Cancellations
Written cancellation notices received on or before September 1, 2026 will receive a refund. Cancellations received after September 1, 2026 are not eligible for a refund but a substitution can be permitted.
Questions? If you have any questions regarding this program, please contact Jessa Cooke.
Amanda Edelman is Head of Chicago at Edelman and oversees Edelman’s U.S. Retail & CPG and Travel & Tourism sectors. She is also Co-Founder of Edelman’s Gen Z Lab, a global advisory platform that helps organizations navigate generational and cultural change. She serves on the boards of 1871 and After School Matters, is an Atlantic Council Millennium Leadership Fellow and Council on Foreign Relations Term Member, and holds degrees from Stanford University and Harvard Business School.
Sandra Sucher is the author of The Power of Trust and Professor of Management Practice at Harvard Business School. She has spent two decades researching how organizations earn, lose and rebuild trust, and she will join us to share what that research has taught her about what leaders can do differently.
2026 Program — The Trust Imperative
September 17, 2026 | Virtual
Setting the Stage
We open with a timely briefing on the state of trust today — grounded in Edelman’s latest Trust Barometer research — to establish a shared context for the conversation ahead. Discover what the data reveals, and what it means for leaders navigating trust in this moment.
The Trust Framework
A deep dive with one of the world’s leading authorities on organizational trust, exploring how leaders can build, sustain and restore trust intentionally as both a discipline and a strategic asset.
Peer Discussion
Small group conversations, drawing on the shared experience and candor that make the Betsy Magness community so distinctive.
Looking Forward
We will close by turning the day’s insights into commitments, leaving with a sharper leadership lens and the renewed energy of this network behind you.
- Participants must be a graduate of the Betsy Magness Leadership Institute.
Testimonials
The WICT Network gratefully acknowledges
Gold Sponsor of the Betsy Magness Graduate Institute
