Joe Rooney, Chief Marketing Officer for Cox Communications has been a cable marketer for 27 years. In 1981 Joe’s first job out of college was selling cable door to door, and he has moved with the industry ever since. In fact, Georgia is Joe’s 8th state in the cable business. Joe has been with Cox for more than 22 years, and he has overseen Cox’s national marketing, sales, branding, marketing sciences and research since 1999.
Joe joined the Atlanta headquarters from the Cox Orange County, California, where he helped create a bundling strategy in the system which was recognized as being the first in the nation to offer the triple-play of digital video, telephone and high speed Internet. Joe’s catch-phrase “It’s the Bundle, Baby” was borne out of his experiences driving bundle penetration in the OC.
Joe is the immediate past Chairman of CTAM , the industry’s marketing organization. Joe is co-chair of SkiTAM, the cable industry’s fund-raising arm for the US Disabled Ski Team, and he has been a strong advocate for the disabled. He also supports “Stay-Focused” a SCUBA diving program for mobility challenged teens.
Joe and his wife Lori celebrated their silver anniversary in 2008. They have 4 children (two in college!) and reside in Alpharetta, GA.
