Jordan Kaplan serves as Director of Digital Account Services, Sports for Turner. As the leader of digital sales execution, Jordan is responsible for the yield management, operational efficiency, and revenue recognition of multi-million dollar advertising initiatives across Turner’s digital sports portfolio including Bleacher Report, NBA, NCAA, PGA, NASCAR, and ELeague.
Prior to joining Turner, Jordan was Associate Director of Paid Social Capabilities & Emerging Platforms at Merkle where she advanced the overall paid social media practice through publisher, platform, strategy, and optimization development.
Before Merkle, Jordan was Director of Account Services, East at SHIFT (now Brand Networks) where she was responsible for the execution of paid social programs for highly strategic agencies and brands such as AT&T, Unilever, and American Express. Jordan was also instrumental in integrating SHIFT’s paid social platform with holding companies’ self service teams.
Jordan launched her professional career with [x+1] (now Rocketfuel), a DSP and DMP, followed by Cadreon, an IPG trading desk, where she honed her technological and analytical skills for implementing programmatic initiatives.
In 2008, Jordan earned her Bachelor of Science degree in Marketing and International Business at the University of Delaware, Lerner College School of Business and Economics.
Jordan currently resides in New York City.