As the Chief Operating Officer (COO) of Cross MediaWorks Stephanie provides day-to-day leadership in the development and execution of strategic initiatives. She is leading the Operations and IT teams to champion change efforts and design standardized and stream-lined processes to ensure continued scalability of Cross MediaWorks’ products and services. Cross MediaWorks is the parent company of Cadent Network, the leading national unwired television advertising network and Black Arrow, an international leader in advanced advertising platforms and data solutions, as well as a portfolio of companies that service the media industry.
In her role as Chief Technology Officer (CTO), Stephanie is responsible for overseeing all technical strategy and the development of Cross MediaWorks’ proprietary media planning platform, Maestro, designed to offer advertising partners a robust technology suite delivering sophisticated media planning and data-rich analytics for detailed reporting and insights. Stephanie has been tasked with evaluating new technologies and assessing their value. She is a key spokesperson and communicator responsible for sharing Cross MediaWorks’ current and future technology vision to existing and potential clients and business partners.
Prior to joining CMW Stephanie was the Senior Vice President of Video Infrastructure Software at Cablevision Systems Corp. where she was responsible for the software development of new consumer-facing technologies, including development of Cablevision’s Multi-Room (cloud-based) DVR system and support of Video On Demand and Subscription Video On Demand platforms, multi-screen evolution, advanced interactive applications for digital television and broadband. As a key member of Cablevision’s senior leadership technology team, she broke new ground in bringing interactive and web technologies to traditional media models.
With more than 20 years of experience, Ms. Mitchko-Beale is a media, technology, and interactive advertising maven with a solid record of pioneering industry-changing products. She has garnered several top industry awards and acknowledgements throughout her career, including Emmy awards from the American Academy of Arts and Sciences.
Stephanie holds a BS degree in Electrical Engineering from Polytechnic University in New York, teaches as a guest lecturer at NYU/Stern Graduate School and is a member of the NYU Poly Enterprise Learning Board.