Julia Lucas, UP Entertainment
UPTV, Aspire, UP Faith & Family, Aspire TV Life, Aspire TV+, Ovation, Cine Romantico
Vice President, Content Services and Production Management
As Vice President of Content Services and Production Management, Julia oversees the complex landscape of content operations across three linear networks, two SVOD services, AVOD platforms, FAST channels, and international markets. Her leadership has expanded the SVOD service’s scope, managing content partnerships with major platforms including Apple, YouTube, Amazon, Roku, Comcast, Cox, Google, Dish/Sling, Vimeo and AT&T.
In addition to overseeing content delivery, Julia manages the production of original content created by external partners. This involves budget approvals, talent management, ad sales integrations, and overseeing the entire lifecycle of creative content from initial concepts to final delivery. Her role encompasses everything from managing electronic press kits and gallery shoots to handling PR tie-ins and digital marketing needs, all while maintaining close communication with production teams and network executives.
Before her current role, she served as Director of Operations for Turner Broadcasting’s New Products Group, where she developed innovative revenue streams, and as Director of Original Production for the Turner South network and Turner Studios.
She earned her Bachelor’s Business Administration with a concentration in Finance from Georgia State University and pursued film and video production studies at UCLA. She has completed the leadership program Half the Sky under Grace Killelea, is an Executive member of WICT, a member of WIFTA, Georgia Production Partners and the Atlanta Film Society.
She resides in Atlanta, Georgia.