A 6 ½ year veteran of FreeWheel, a Comcast Company, Katie Back has held a number of roles within the organization. Her first 3 years at the company were spent focused on new business development and acquisition. In this role Katie helped the organization acquire the vast majority of the premium video market as customers and solidify its place as the predominant TV ad management technology in the market. In 2015, Katie’s role was expanded to take on the management of FreeWheel’s most strategic media partnerships, ensuring the continued business growth of both FreeWheel and its customers. In 2017, Katie was promoted to Vice President of Enterprise Sales and Global Commercial Development where she manages the deal team responsible for both securing new business as well as renewing all existing customer business in the Americas. In addition to sales and renewals, she oversees the Commercial Development team at FreeWheel. A group focused on product marketing and sales specialist functions in support of our Global customers.
Prior to joining FreeWheel Katie worked for multiple technology companies in both the legal and registration services sectors. She held roles in both sales and business strategy.
Katie holds an undergraduate degree in Business Administration from the University of San Diego as well as a Juris Doctorate from the University of San Diego School of Law. She resides in Manhattan with her husband and two young daughters.