Joelle Downes is Vice President, Creative Planning, Synergy Strategy & Solutions at ESPN, where she drives collaboration, innovation, and strategic alignment across The Walt Disney Company (TWDC). A seasoned marketing executive with over 20 years of experience, she specializes in bridging teams, integrating content and marketing strategies, and leading high-impact synergy initiatives.
As a member of TWDC’s Synergy Executive Committee, Joelle plays a key role in shaping and executing company-wide priorities. For more than two decades, she has led ESPN’s Synergy efforts, forging strategic partnerships across Disney Entertainment, Disney Studios, ABC, Marvel, Lucasfilm, Pixar, and Disney Experiences. She also works closely with major league partners—including the NFL, NBA, MLB, NHL, and College Football Playoff—to develop cross-platform initiatives that drive engagement and shared success.
In addition to her Synergy leadership, Joelle oversees ESPN’s Creative Planning team, which manages operational strategy for the Creative Studio. This includes budgeting, technology, global partnerships, and process optimization to enhance collaboration and ensure alignment across departments.
Joelle has been instrumental in ESPN’s Audience Expansion Priority and has led marquee projects such as Monday Night Football, the College Football Playoff, the ESPYs, and the launch of ESPN+. She also helped pioneer animated alt-casts, including the Emmy-winning Toy Story Funday Football. Previously, she led ESPN’s Content Integration and Ad Standards teams, aligning editorial, sales, and sponsorship while ensuring quality and compliance.
She holds a bachelor’s degree in Communications from the University of Massachusetts, Amherst. Originally from Livingston, NJ, Joelle lives in New York City with her husband, two daughters, and their yellow lab.