Salimah runs strategy and operations for the Xfinity Influencer Program making sure their partners get the best products and services. She has set goals for growth, engagement, and quality and doubled their numbers every year. She has also worked on a variety of projects in the sports space learning about new and upcoming technologies and trends. Salimah has also evaluated strategic opportunities in the healthcare space, hospitality space, cybersecurity, and other new growth opportunities in the other half of her role.