Prior to joining BET Networks, Mr. Armstrong was Sales Director, International Marketing Partnerships – Global, MTV Networks International, where he worked with multinational organizations to develop customized multiplatform advertising partnerships across MTV’s global footprint of more than 440 million households.
He was previously the Vice President of Affiliate Marketing-Music Group for the Affiliate Sales and Marketing division of MTV Networks. He oversaw the affiliate marketing strategy for MTV, MTV2, VH1, CMT, and many digital music networks such as VH1 Soul, VH1 Classic and MTV Jams. He led a dedicated team of marketers that created numerous industry award winning campaigns.
Prior to assuming that position at the company’s New York headquarters, Mr. Armstrong spent four years in MTV Networks’ Chicago office in territory account management. In this capacity, he was responsible for managing relationships, increasing channel distribution, and executing carriage renewals with regional cable companies for 21 networks within the Midwest.
Mr. Armstrong’s professional career began at Baxter Healthcare in the Dietary Products’ sales division. After his tenure in sales, he joined the national marketing group at the company’s Illinois headquarters where he was responsible for creating marketing applications for products as they emerged from the business development process.
Armstrong has a B.S. in marketing from Hampton University in Hampton, Va. and an MBA in strategy and marketing from the University of Chicago, Graduate School of Business.