Sanjana Jain, also known as Sanj is currently Senior Manager – Measurement Solutions within the product management department at Effectv Advertising. She is responsible for partnering with Analytics & Engineering to develop go to market strategy and execute measurement solutions that prove mid to bottom of funnel impact of TV ad spend. Prior to this role, she was leading customer and marketing analytics at Bed Bath and Beyond where she developed test and learn center of excellence and optimized campaign performance based on marketing analytical and modeling techniques.
Sanj graduated from Indiana University – Kelly School of Business with a degree in Marketing and International Business. She lives in New Jersey with her husband and 10-year-old daughter. They both love outdoor activities such as biking, hiking and swimming.
