Alex Piccirillo is the manager of New Business for Food Network and Cooking Channel. In this role, she oversees new business programs and partnerships, implements and manages daily operations for the department, and researches and prospects new partnerships for the Scripps Networks Interactive-owned lifestyle food brands. Not only did she oversee the launch of Food Network’s new wine portfolio – entwine – she also came up with the name.
Alex began her career at Scripps utilizing her background in production to develop Food Network DVDs. She also served as e-commerce coordinator for Food Network, managing product assortments and cross-marketing opportunities for the brand’s e-commerce store in addition to partnering with vendors to ensure robust sales.
Preceding Scripps, Alex spent six years at Martha Stewart Living Omnimedia, where she held various positions, including overseeing the creation of a new TV studio and ultimately serving as a coordinator for ad sales and marketing, all the while working on freelance film projects.
Alex received a 2012 Chairman’s Award at Scripps – an internal recognition given to a handful of recipients each year – for her creativity and contribution to Food Network’s entwine launch in 2011. entwine has been incredibly well received and has helped build a new lexicon to demystify food and wine pairings.
Alex graduated with a bachelor’s degree in film and television production from Emerson College in 2000. She is fluent in Italian and lives in a bilingual household in New York City with her husband, toddler, and rescue pit bull. She enjoys cooking, baking, and canning. Alex relishes the challenge of finding the perfect produce at the Union Square Greenmarket, and she enjoys putting together care packages for friends overseas, from Germany to Madagascar.