Alison Gregory

Alison Gregory is a Senior Manager of Measurement and Adoption for Effectv at Comcast. As part of the Revenue Operations team, she is responsible for ensuring adoption for all new enterprise-wide advertising initiatives. In this role, Alison establishes measurements of success, oversees post-launch care, and provides key insights to elevate progress and empower data-driven decisioning.

Prior to this role, Alison came from Research Effectiveness where she scaled and helped architect the first self-service centralized research platform. She also designed and lead the research portion of the new hire training program to successfully onboard sales with data-driven strategies.

Prior to Comcast, Alison spent 6 years at CBS Television Stations. She started as a Sales Assistant at CBS New York and then upon graduating the CBS Sales Training Program, she moved to Philadelphia to be an Account Executive at CBS & CW Philly. While at CBS, she became the top new business AE while also working with some of the largest accounts and agencies in the market.

Throughout her career, Alison has won awards including being honored by the Philly Ad Club as a “Mover & Shaker” and was nationally recognized with ComScore’s annual Local TV “Make Your Case” award.  Alison enjoys giving back to the industry by being a guest lecturer at Drexel and Temple University as well being a mentor through the Collective Success Network and the Philly Ad Club. Alison is proudly from New Jersey and graduated from Indiana University – Bloomington with a bachelor’s degree in Sports Communication. Alison’s favorite pastime is admittedly… watching TV as well as going to concerts, breweries, and trying new restaurants.