Allison Deiboldt is the Director of Cross Platform Insights for CNBC. She is CNBC’s cross-media research expert – conducting primary research and analyzing audience metrics to develop a multi-faceted understanding of CNBC’s viewer and user profile and their behaviors. She works closely with CNBC and NBCU management on brand positioning and the development and implementation of new sales initiatives in order to stay ahead of the fast-paced Business News competitive set. In addition, Allison partners with her global research and sales teams to identify International insights and trends for sales and sponsorship opportunities.
Prior to joining CNBC, Allison spent 18 months in London as Senior Trade Marketing & Research Manager for the Ad Sales & Promotions team at The Walt Disney Company Europe, Middle East & Africa. Her work focused around the launch of Disneymedia+, the newly developed ad sales & promotions division of Disney EMEA. From the trade marketing side, Allison directed events to introduce Disneymedia+ to retail, media distribution, advertising & promotional partners. On the research front, she designed and delivered studies that led to the development of research based pitches and improved client management, contributing to double digit sales revenue growth during her term in EMEA. During her six year stint at Disney Media Sales & Marketing in the New York sales office she served in various research and sales development roles. She began her research career at Petry Media Corporation in New York as a Research Analyst.
Last fall, Allison organized volunteer initiatives and raised in-kind and monetary donations for Hurricane Sandy relief in the Rockaways. She previously served on the New York Board of Directors for Step Up Women’s Network, a national, non-profit membership organization dedicated to connecting and advancing women and girls.
Allison graduated from Elon University’s School of Communications with a degree in Broadcast Communications and minor in Spanish. She currently resides in New York City’s West Village.