Amy Skiff is the senior director of marketing for ESPN’s Outdoors business unit. In this role she oversees the brand strategy and marketing for the organizations television programming, three print publications, websites and live events. In addition, Skiff is responsible for the acquisition, retention and customer service for the over 500,000 BASS membership. Prior to joining ESPN, Skiff held multiple marketing leadership positions with CITGO Petroleum. In those positions, Skiff was responsible for launching two credit card products, consumer brand strategy and communication development, national and regional advertising/sponsorships and consumer market research. Skiff is a graduate of Indiana University, where she received a bachelor degree in economics.