Anna Silverstone is director of sponsorship solutions for Turner Entertainment Networks (TEN), the division of Turner Broadcasting System, Inc. that includes TBS, TNT, truTV and Turner Classic Movies (TCM). The sponsorship solutions group is a part of the TEN Sponsor Shop, Turner Entertainment Networks’ award-winning, full-service, in-house creative agency, producing sponsorships and promotions for TBS and TNT advertisers. Silverstone is based in Atlanta and reports to Amanda Prewett, senior director of sponsorship solutions for TEN.
Silverstone was named to her current position in August 2012. In this role, she oversees the creation of custom sponsorship solutions to help advertisers connect with TBS and TNT programs. She also leads new product development for the networks’ upfront season, creating unique sponsorship opportunities that further Turner Broadcasting’s position as a leader in innovation.
Sponsorships and promotions are a critical aspect of Turner Broadcasting’s sales strategy and success. In 2011 and 2012, approximately 95% of all sales deals making up ad revenue for the networks included a sponsorship or promotion. Silverstone’s work supporting sponsorships and promotions is vital to maintaining and increasing Turner Entertainment Networks’ advantage and competitive edge in the marketplace.
Silverstone joined Turner Broadcasting in July 2007 as manager of sponsorship development. She came to the company from Arby’s Restaurant Group, where she served as promotions/sponsorship marketing manager. She previously worked on Arby’s Kid’s Meal strategy as account executive at Strottman International. Prior to that, she served as event manager for Marketing Event Partner’s, Inc., handling Arby’s Charity Tour. Silverstone has also held positions at Mastermind Marketing and The Golf Channel. In addition, she provided marketing and publicity services for Brener Zwikel & Associates.
Silverstone earned a bachelor’s degree in business administration from the University of Florida.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world. Turner brands and businesses include CNN/U.S., CNN International, CNN.com and HLN; TBS, TNT, truTV and Turner Classic Movies; Cartoon Network, Boomerang and Adult Swim; and Turner Sports.