Brigitte McCray serves as senior vice president of planning and strategy for Travel Channel. In this role, McCray leads brand research in addition to overseeing short and long-term program planning, scheduling and managing all acquisitions for the network.
McCray has more than 20 years of experience in the television industry at both broadcast and cable networks. Prior to joining Travel Channel, she worked in several roles at Oxygen Media, including senior vice president of programming and vice president of marketing and on-air promotions and creative services. She also held roles at BET and WABC-TV Disney, where she led strategic planning to drive ratings, increase profitability and enhance visibility. She also enhanced the network’s look, feel and personality, maximizing its success.
McCray received her education from the University of Maryland, College Park. Additionally, she attended the Program for Developing Managers at Simmons School of Management.