Brooke Schasteen-Smith is Manager of Partner Marketing in Content Distribution at NBCUniversal. In her role, she serves as the account manager for AT&T/DIRECTV, DIRECTV Now, Cox, NCTC, Sony, Verizon, YouTubeTV, and the Regional Sports Networks. Brooke is responsible for the development and execution of marketing partnerships across the entire NBCUniversal portfolio with her accounts. A recent example is the Cox “NASCAR” commercial spot, featuring NBCSN and NASCAR talent which reached over 6 million Cox customers. Brooke also serves on the leadership team of Women’s Network, a NBCUniversal internal employee resource group.
Prior to joining NBCUniversal in January of 2018, Brooke worked at Scripps Networks Interactive as Manager of Content Distribution and Marketing. During her time there she planned and executed co-branded campaigns with key distribution accounts and HGTV and Travel Channel with top talent such as the Property Brothers and Josh Gates. She managed corporate events, worked with her accounts to sell in cross-channel promotions, created media barters, and produced sweepstakes that helped drive tune in for Scripps programming priorities. She also created marketing initiatives to support the launch of Cooking Channel and DIY Network with a key affiliate. Brooke also worked as the liaison between her accounts and the consumer marking teams at HGTV, Food Network, Travel Channel, Cooking Channel, DIY Network, and GAC.
An active member of WICT since 2013, Brooke is excited to serve on the Junior Board for 2019. Her experience with WICT includes volunteering as a mentor in the WICT Southeast Student Mentoring Program (2014), member of the 2016 WICT NY Mentoring Circle, serving on the membership, mentoring circle, and prime access committees (2017), and becoming a WICT Rising Leader in 2017.
Brooke graduated Magna Cum Laude from Mississippi State University, where she earned a Bachelor of Science degree in Human Development and Family Studies with a concentration in Child Life therapy. In her free time, she enjoys volunteering with Hope for New York as a mentor to high school students and running in Central Park where she recently completed her first marathon – the 2018 NYC Marathon. She also loves seeking out new adventures and traveling both internationally and domestically.