Caryn Canfield is the Digital Media Manager for Scripps Networks Interactive. In this role, Caryn strategizes and develops digital advertising solutions for audience acquisition and engagement. Caryn’s management of digital media campaigns taps into digital trends and insights to find new and cost effective opportunities to increase brand awareness and site traffic for the SNI portfolio of brands. Her recently expanded role involves growing consumer data sources and leveraging that data to aid in audience growth, retention, insights, and engagement.
Caryn’s background includes buy-side experience across multiple digital media platforms including SEM, mobile, video, social media, and data management and demand-side platforms.
Outside of work, Caryn is a member of Women in Cable Telecommunications (WICT) and served as a mentor for the WICT Southeast Student Mentoring Program. Caryn resides in Knoxville, TN with her husband and two dogs. She has been passionate about all things digital since the days of her family’s Tandy 1000. Caryn also enjoys experimenting with new recipes and discovering new music to add to her collection.